Custom branded collector tin puzzles produced for national brands and destinations
Custom branded puzzles in tins

Turn your brand into a puzzle people keep.

Create a premium 1,000-piece collector puzzle around your brand, destination or story — packaged in a custom reusable tin and finished with your story and trackable QR code.

500-unit pilot from $9,475 USD5,000+ units from $9.95 each
1,000 piecescollector format
500 unitsminimum program
Custom tinartwork and packaging
QR on the backyour owned channel
01 Created around the brand

Built for brands and destinations people remember.

Every program begins with the brand, place or story the customer already values. The result can stand alone as a single release or expand into a series people want to collect.

Custom Scotiabank collector tin puzzle
ScotiabankNational brand
Custom Chrysler collector tin puzzle
ChryslerNational brand
Custom Bass Pro Shops collector tin puzzle
Bass Pro ShopsNational retail brand
Custom BC Ferries collector tin puzzle
BC FerriesTransport
Custom Prince of Wales Hotel collector tin puzzle
Prince of Wales HotelDestination
Custom Capilano Suspension Bridge collector tin puzzle
Capilano Suspension BridgeAttraction
Custom Moraine Lake Lodge collector tin puzzle
Moraine Lake LodgeDestination
Custom Casa Loma collector tin puzzle
Casa LomaAttraction
Custom Big White Ski Resort collector tin puzzle
Big White Ski ResortResort
Custom Santa's Village collector tin puzzle
Santa's VillageAttraction

Selected custom programs produced by Rule 1.

02 More than a promotion

A product that earns its place.

A sellable retail product

Create branded merchandise with a clear price, a familiar format and strong gift appeal.

A branded keepsake

The custom metal tin is designed to be displayed, reused and remembered.

A scannable owned channel

A trackable QR code can connect customers to your website, loyalty program, campaign, offer or next release.

An expandable collection

Build around locations, seasons, anniversaries, characters, stories or limited-edition artwork.

03 The complete brand story

The front captures attention. The back creates connection.

Lead with artwork people want to assemble. Use the back of the tin for a concise company story, a scannable QR code and the product information required for retail.

Front of a collector tin showing full-bleed artwork
Front — custom artwork and branded puzzle presentation
Back of a collector tin showing the story panel, puzzle dimensions and QR code
Back — company story, QR code, retail UPC and required product information

Shown on a Rule 1 production tin. On a branded program the back panel carries your story and your QR destination.

04 Start with a pilot

Start with 500. Scale when it works.

Test the concept with a focused production run, then reduce your unit cost as the program proves itself.

ProgramQuantityCost per unitSuggested retailGross profit / unitGross margin
ProgramPilotQuantity500Cost per unit$18.95Suggested retail$29.99Gross profit / unit$11.04Gross margin37%
ProgramLaunchQuantity1,000Cost per unit$16.95Suggested retail$29.99Gross profit / unit$13.04Gross margin43%
ProgramRolloutQuantity1,500Cost per unit$14.95Suggested retail$29.99Gross profit / unit$15.04Gross margin50%
ProgramScaleQuantity5,000+Cost per unitfrom $9.95Suggested retail$29.99Gross profit / unitup to $20.04Gross marginup to 67%

All prices are in U.S. dollars. The $29.99 suggested retail is illustrative; gross profit and margin are calculated against it. These are product-level economics only — they do not include freight, duties, taxes, or your own store and operating expenses. Final pricing depends on approved specifications, artwork requirements, packaging and delivery destination.

05 Two formats

One branded experience. Built for two audiences.

A 1,000-piece collector tin puzzle produced for a destination brand

1,000-Piece Collector Puzzle

A premium puzzle and display tin created for retail merchandise, destination brands, museums, corporate gifting and collectible series.

A 100-piece children's tin puzzle showing an illustrated map

100-Piece Children's Puzzle

A simpler, family-friendly format for attractions, children's brands, educational programs, events and gifting.

One design can stand alone — or become a collection built around locations, seasons, anniversaries or stories.

A collector tin reused for storage on a shelf long after the puzzle was completed
06 A product with a second life

The puzzle is enjoyed. The tin stays.

Each program delivers two kinds of value: an engaging puzzle people spend time with and a reusable collector tin that keeps your brand visible long after the last piece is placed.

07 Sell it. Gift it. Build a collection.

More than one kind of program.

Retail Merchandise

A distinctive branded product customers can purchase and keep.

Corporate and VIP Gifting

A memorable alternative to disposable promotional merchandise.

Destinations and Attractions

Turn a place, experience or local story into a collectible.

Children and Families

Create an approachable branded experience for younger audiences.

08 From idea to finished tin

Four clear steps.

  1. 1

    Define the story

    Share the brand, audience, artwork and intended use.

  2. 2

    Create the concept

    Develop the puzzle presentation, tin design, back-panel story and QR experience.

  3. 3

    Approve production

    Review the complete digital concept before committing to a run.

  4. 4

    Pilot and scale

    Begin with 500 units or move directly into a larger rollout.

Optional physical proof. After the digital concept is approved, a short-run physical proof can be produced for approximately $500–$1,000. The cost reflects the design mould and production setup required for only a few tins.

Start a conversation

What story should we put in the tin?

Tell us about your brand, audience and expected quantity. We'll tell you quickly whether the program fits — and what it would take to produce it.

  • 1You share the brand, the audience and roughly how many units.
  • 2We confirm fit and outline what the program would involve.
  • 3We develop the concept before anything goes into production.

Discuss a partnership

Every enquiry is answered by a person, not an autoresponder.

Or email Jack@Rule1concepts.com directly.

Thanks — we have got it. We will come back to you on fit and what the program would involve.

Or start with a sample tin

Not ready to talk numbers yet? We will send a sample tin so you can judge the printing, the puzzle and the tin itself in your hands. Your branded artwork, story and QR experience are developed separately — the sample shows the physical format and quality.

Thanks — we will confirm the shipping address by email and get a sample tin on its way.